No Gov't Motors Here

ALL-NEW 2010 FORD F-150 SVT RAPTOR STARS IN NEW FEATURE DOCUMENTARY FILM

DEARBORN, Mich., June 3, 2009 – Ford's all-new 2010 Ford F-150 SVT Raptor will be making its Hollywood debut on June 23 when a new feature film about the ultimate production off-road performance truck hits the silver screen.

"Raptor – Born in Baja" – produced by Brentwood Communications (BCII) in conjunction with Ford Motor Company – will premiere at the Egyptian Theater in Hollywood, Calif., before an audience of more than 500 automotive and off-road motorsports executives, entertainment industry heavyweights, celebrity guests and members of the press.

The documentary follows Ford designers, engineers and race program directors, along with Foutz Motorsports and other aftermarket organizations, as they construct, test and unveil the new F-150 SVT Raptor to the automotive world by entering it in the grueling 631-mile Baja 1000 race, one of the toughest point-to-point off-road races in the world.

"I had read in the automotive trades that Ford had told its dealers that the Raptor would be the 'first truck you could buy right off the lot and drive in Baja,' " said Bud Brutsman, BCII CEO and the film's executive producer. "I told Ford, 'Let's prove it.' "

Not only did Raptor finish the race, but it sped through the finish line in 25.5 hours, placing third in its class in what was originally supposed to be only a development drive.

"For 32 years now, Ford trucks have led the marketplace because of our long history of capability and durability," said Doug Scott, Ford Truck Marketing Manager. "With the F-150 SVT Raptor, we are delivering a true off-road performance truck with the proven 'Built Ford Tough' capability and durability that is at the core of every F-150."

The all-new Raptor was built to take on the most challenging desert adventures as well as the everyday commute. The vehicle produces true off-road performance thanks to its stock high-performance parts, standard FOX Racing Shox and standard Ford SVT-tuned BFGoodrich® all-terrain tires. It will be available in showrooms in July with a MSRP of $38,995.

Following the June 23 premiere of "Raptor – Born in Baja," a one-hour television version of the film will air on SPEED on Sunday, July 12, at 4 p.m. EST with several additional airings to be determined at a later date.

To view the trailer and clips from "Raptor – Born in Baja," visit www.youtube.com/RECONdesign.

For more information about the F-150 SVT Raptor, visit www.fordvehicles.com/f150raptor.